This Is London is the next show in the This Is series, where with the help of our enthusiastic, social media-influencer host, we scour the city to find the most interesting, unique, and trendiest up-and-coming businesses to introduce to the community. Our show’s purpose is to connect businesses to a wider audience and share with the people of London our knowledge of the best companies, stores, and services right in their own backyard.
What The Show Is
Participation On The Show
- Our team reaches out to businesses based on research, referrals, and personal experiences to determine if they are a good candidate who would benefit from our services.
- Businesses that move on to the next step are internally pitched and reviewed. The businesses that we determine would best fit the theme and storyline of the episode are selected and approved for filming.
- We work with and welcome creative input from the selected businesses in building their segments and positioning their brand.
- We select a host that would best resonate with your brand identity to propel the segment storyline forward with the on-camera business representative.
- After the episode airs on a contracted local broadcast station(s), all of the content, including unedited footage, will be licensed to the businesses for future marketing and branding opportunities.
Production Timeline
- Once the Participation Agreement is completed, it’s presented to This is Series Executive Producer for approval.
- If approved, a congratulatory email will be sent out. An invoice will also be given for fee(s) reservations.
- A This is Series Production Coordinator will reach out providing a production questionnaire along with potential filming dates.
- Filming will take place on a confirmed date and time. The process will take approximately 2-4 hours.
- You will be invited in on a round of editing notes after filming.
- Episodes will be broadcast on a local station and release of footage rights will be provided after episode airing(s).
Airing
- London’s only dedicated TV Channel, which launched March 2014, broadcasting 24 hours a day, seven days a week, forms part of the Lebedev holding group which includes sister-companies Evening Standard and Independent.co.uk.
- As part of the Public Service Broadcast license the channel was awarded a prominent position on the EPG—8 Freeview, 117 Sky and 159 Virgin—key to boosting ratings success.
- The transmission footprint extends beyond the Capital, into the Home Counties reaching Southend-On-Sea, Luton, High Wycombe, Guildford, and Sevenoaks.
- Reaching more than 2,700,00- Londoners monthly, the core audience is 25-44 year olds with a gender-neutral balance and a natural skew towards the sought-after ABC1 demographic.
- Viewers are confident, career-driven, preferring premium to standard goods and are culturally active within the Capital.
- Typically each episode will air Sundays at 17:30 pm.
- Ranking in the Top 20 commercial channels in London, with greater reach than established brands such as Sky Atlantic, Daybreak, FiveUSA, and Comedy Central to name a few.
After Airing
- Utilizing your professionally shot and edited segment, as well as the additional footage, to grow your brand is the most vital part of the process. Whether it’s through ad spends, social media campaigns, or playing on a loop at your business location—there are endless ways to utilize your content past your airdate.
- 93% of marketers use video for online marketing, sales, and communication.
- 52% of marketing professionals worldwide name video as the best type of content with the best ROI.
Downloads
Location
London TV Productions, Ltd
LANSDOWNE HOUSE,
57 BERKELEY SQUARE, MAYFAIR,
LONDON W1J 6ER
Contact
Website: www.londontvp.co.uk
Instagram: @thisisseriestv
Phone: +44 2036872376
Email: info@londontvp.co.uk
Your Capital's TV Channel
8 FREEVIEW - 117 SKY - 159 VIRGIN
London’s only dedicated TV Channel, broadcasting 24 hours a day seven days a week, forms part of the Lebedev holding group which includes sister companies, Evening Standard and independent.co.uk.
As part of the Public Service Broadcast license the channel was awarded a prominent position on the EPG – 8 Freeview, 117 Sky and 159 Virgin – key to boosting audience viewing success. The transmission footprint extends beyond the Capital, into the home counties reaching Southend-on-Sea, Luton, High Wycombe, Guildford, and Sevenoaks. Combining authentic London content with entertainment, news and current affairs – the schedule is as dynamic as the city.
Delivering a fresh perspective, breaking stories, travel updates, red carpet event coverage, and in-depth insight into events across London.
London is one of the most affluent cities in the world; businesses will always benefit from accessing such an audience.
London Live also competes with the major radio station brands and has a greater reach than BBC Radio London, SKY New, and LBC London News, in the Capital in terms of weekly reach for a regionally targeted audience.
The News team deliver a fresh perspective, breaking stories, travel updates, red carpet event coverage and in-depth insight into events across London.
Films consistently deliver robust audiences; the documentary strand attracts a higher level of ABC1s while cult comedy draws viewers throughout the night.
Providing event coverage as the official broadcast partner for the Notting Hill Carnival, London Pride, and Chinese New Year adds further diversity to the genre portfolio.
The Kids programming strand, delivers nostalgic and innovative programming, engaging with children aged 4 – 15 in and around the Capital.
A Media Partnership
“This Is”, America’s popular and successful city lifestyle show, broadcasting in LA, San Francisco, San Diego, Denver, DC, Dallas, Vegas, Miami, launches exclusively on London Live this autumn.
This is London showcases the best, trendiest, and most exciting places to see in and around the Capital. Presenter Robert Parks-Valetta, whose previous work includes Hawaii Five-O and The Young & the Restless, introduces viewers to hidden gems that really can only be experienced by visiting the city.
This unique opportunity allows for an immersive experience beyond traditional media, affording advertisers a feature within a single, or series of thirty-minute episodes to share key messaging through custom content branding, along with the rights to high-quality B-roll footage, all of which can be re-purposed for marketing material.
This is London broadcast scheduled in peak on weekends from October 2019, is a compelling lifestyle series that is expected to draw robust upmarket viewing, with commercial demand from archetypal advertisers who are synonymous with the Capital.